- 9%

Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR65X90L BRAVIA Theater Bar 8 Sound Bar

Original price was: $2,299.98.Current price is: $2,096.00.

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Price: $2,299.98 - $2,096.00
(as of Aug 04, 2024 18:27:16 UTC – Details)



To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.Learn more how customers reviews work on Amazon









Customers say

Customers like the smart features of the TV, saying it has many cool features. They find the instructions basic, but clear and legible. They appreciate the quality of the picture, saying that it matches the quality OLED sets at a much better price. Customers also appreciate the value for money. However, some customers have reported that the screen arrived damaged.

AI-generated from the text of customer reviews

58 customers mention "Picture quality"53 positive5 negative

Customers are satisfied with the picture quality of the television. They mention that it has beautiful picture, clear picture, and viewing angle. They also appreciate the 4K picture, which is truly outstanding. Customers also say that the TV is absolutely gorgeous and the colors are perfect.

"…First and foremost, this television has exceptional picture quality. It nearly matches the quality of OLED sets, but at a much better price…." Read more
"…I use it for PC gaming typically at 1080p 120hz and it looks incredible, I’ve never used a display that performs anywhere near this level in gaming…." Read more
"…This TV is awesome!! It is well made, looks great. I even mounted it onto the wall stand myself. It weighs 55lbs with the bracket rails on it…." Read more
"…The picture on this thing is so good!…" Read more
45 customers mention "Quality"38 positive7 negative

Customers like the quality of the television. For example, they say it's amazing, legit, and works great. Some mention that the legs are long and sturdy, making it wonderful for casual YouTube watching or movie nights.

"…It nearly matches the quality of OLED sets, but at a much better price…." Read more
"…The frame/case/stand feel ultra sturdy and premium. Bought it during Black Friday for $900 which was a bargain…." Read more
"…I found all the settings online. This TV is awesome!! It is well made, looks great. I even mounted it onto the wall stand myself…." Read more
"Caveat Emptor. The TV is wonderful. Great picture with a cinematic experience. HOWEVER…Amazon dropped the price $200 right after I ordered it…." Read more
17 customers mention "Value"17 positive0 negative

Customers are satisfied with the value of the television. They mention that it is a great balance between quality and price, and offers exceptional picture.

"…then this is the ideal set for you since it is a great balance between quality and price – offering exceptional picture quality at at good…" Read more
"…The frame/case/stand feel ultra sturdy and premium. Bought it during Black Friday for $900 which was a bargain…." Read more
"…This is a very affordable TV. 65" is awesome for my sports." Read more
"…So, my conclusion is that it's all right for the price…." Read more
15 customers mention "Ease of setup"15 positive0 negative

Customers find the setup of the television to be easy. They mention that the included instructions are basic, but clear and legible with good English grammar. They also say that the settings are easy to navigate and well explained. Customers also mention that on-screen setup was smooth and that the TV was up and running 10 minutes after they got it.

"…The included instructions were basic, but clear and legible with good English grammar and spelling…." Read more
"…It came when promised, it was packed very well and easy to set up." Read more
"This TV has been a dream! So easy to set up, the picture quality is beautiful, and as of now without any external speakers added, the TV sound…" Read more
"…" Pictures nice, clear, sound, the design, standard, look nice, easy to assembly, overall Pick the right TV!" Read more
8 customers mention "Smart features"8 positive0 negative

Customers are satisfied with the smart features of the television. They mention that it has many cool features, the smart TV interface is awesome, and the PS5 features are a great addition. They also appreciate the multiple viewing modes.

"…I love the google OS and smart tv interface, it boots fast and runs smoothly, no ads or anything intrusive…." Read more
"…The smart features are good, but nothing outstanding. Basic voice control…." Read more
"…Nice size on my wall and the smart features work awesome. Picture when gaming is spot on and color needed no adjusting…." Read more
"…So far all is well and we really like the tv with all its features. I'll still be learning about it for a long time.Thanks Amazon!" Read more
16 customers mention "Sound quality"11 positive5 negative

Customers have mixed opinions about the sound quality of the television. Some find it surprisingly good, clear, and loud enough for their small living room. Others say that the sound is not great or even good when they want to watch a good film with it.

"…to automatically adjust the picture for the room, and the sound for your seating position…." Read more
"…Sound is surprisingly good, and I use it without anything external. The frame/case/stand feel ultra sturdy and premium…." Read more
"…on a table with the lowest feet adjustment, and all I can say is it sounds tinny… The speakers have almost no noticeable bass, even with it…" Read more
"…Actually, not only is there good sound coming from the bottom of the TV, but Sony seems to have done some kind of magic with speakers mounted in the…" Read more
8 customers mention "Brightness"4 positive4 negative

Customers are mixed about the brightness of the television. Some mention that the picture is great, bright from side to side, and has no problem overcoming ambient light. However, others say that the auto lighting was making it too dark and that in a bright room, the picture brightness is on the low side.

"…The SDR performance is great and almost eye-searingly bright, but HDR falls flat and doesn't give the contrast you need for most content…." Read more
"…Only issue that is reported common on Reddit is LCD 4 corner small area darkness which is barely noticeable and not big issue to me…." Read more
"…The Full Array LED dimming helps make blacks look black!Feet can be raised up to support a sound bar in the front…." Read more
"…Amazing purchase. Out of the box, the auto lighting was making it too dark, so i turned off energy saving and auto dimming…." Read more
12 customers mention "Screen"0 positive12 negative

Customers are dissatisfied with the screen of the television. They mention that it arrived with a severe crack or break.

"The one TV I received was cracked, and when I opened my new TV today, it was bent and cracked wide open. I'm really, really stressed and about…" Read more
"The package box was okay but inside was a damaged TV. It has a cracked screen." Read more
"…get the tv but when we opened it and turned it on it was damaged was very heartbreaking because we had waited so long for it" Read more
"This tv was broken after one month of usage. Sony is considered premium when it comes to their TV's. Sadly it did not deliver for me…." Read more





Great picture quality. Poor wi-fi and bluetooth.

5 out of 5 stars

Great picture quality. Poor wi-fi and bluetooth.
Review of Sony 65X90L TV.If you go online and read the reviews of this set you will find that they are almost universally favorable and I wholeheartedly agree. First and foremost, this television has exceptional picture quality. It nearly matches the quality of OLED sets, but at a much better price. In addition to the better price, this TV is not susceptible to the burn-in and fading to which OLED sets are prone. Sony has always been famous for exceptional picture quality and this set will not disappoint. If you are like me and your main criteria for choosing a television are picture quality and price, then this is the ideal set for you since it is a great balance between quality and price – offering exceptional picture quality at at good price.Of course, with any item there is room for improvement. After using this set quite a lot before I wrote this review I can honestly state that both the Wi-Fi and Bluetooth are sub-standard. The Wi-Fi is prone to being dropped for no reason at all. For example, I have an Amazon Fire TV stick plugged into one of the HDMI ports of this et, so it is obviously in exactly the same position relative to the Wi-Fi router, yet the TV often drops the Wi-Fi connection when the Fire TV stick has no issues at all. This is surprising because the Fire TV stick is behind the TV and that undoubtedly blocks some portion of the Wi-Fi signal, yet it has a better Wi-Fi connection than the TV. Similarly, the Bluetooth is also troublesome, although it is a different issue. The trouble with the Bluetooth is that when I switch apps on the TV, the Bluetooth connection to my headphones often drops. I often have to re-pair my headphones every time I change apps. I find this unacceptable. The Fire TV stick plugged into the TV has no such issue.The remote control unit is only fair. I like that it has voice commands and a light sensor to adjust the picture, but it is poor in several other regards. It has no backlight, so using it in a dark room is pretty much impossible – the buttons do not even glow in the dark like the remote for my AV receiver. The remote also has neither numbers, nor letters, so entering numbers or text into the TV is painfully slow. There are also no dedicated fast forward or rewind buttons.Unlike some other brands like LG and Samsung, I found the technical documentation for this set to be quite good. The included instructions were basic, but clear and legible with good English grammar and spelling. If you want more advanced technical specs for this set, they are readily available online.I use this TV with the Bravia Cam webcam. This is a webcam specifically made to be used with selected Bravia televisions. The Bravia Cam can, of course, be used as a webcam for video conferencing on the TV with Google Meet and other similar apps. The Bravia Cam also enables the TV to automatically adjust the picture for the room, and the sound for your seating position. The Bravia Cam also can put the TV into power saving mode when nobody is in front of the TV. The Bravia Cam also allows the TV to be controlled by hand gestures, although I found this feature to be very problematic. The real problem with the gesture control system is that it relies on the camera, and the camera needs light to function, so the whole system does not work in a darkened room. I find it ironic that the gesture control system does not work in the dark because the remote has no backlight and so it also does not work in the dark. So whether you wish to use the remote or the gesture control system, you will need to turn on some lights in order to control this television.Overall, I think this is an excellent TV. It seems to me that picture quality and price would be the top criteria for most TV shoppers and in my opinion, there is no better picture quality for the price available out there. Combined with the great reputation of Sony for picture quality and reliability, I think this is an excellent television for the price. Of course there are better televisions out there, but they also come with a much higher price. This set is in the sweet spot where you get a really wonderful picture for a reasonable price. I give it five stars.

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Top reviews from the United States


Reviewed in the United States on March 27, 2024

Size: 65Style: TV OnlyVerified Purchase

Review of Sony 65X90L TV.
If you go online and read the reviews of this set you will find that they are almost universally favorable and I wholeheartedly agree. First and foremost, this television has exceptional picture quality. It nearly matches the quality of OLED sets, but at a much better price. In addition to the better price, this TV is not susceptible to the burn-in and fading to which OLED sets are prone. Sony has always been famous for exceptional picture quality and this set will not disappoint. If you are like me and your main criteria for choosing a television are picture quality and price, then this is the ideal set for you since it is a great balance between quality and price – offering exceptional picture quality at at good price.

Of course, with any item there is room for improvement. After using this set quite a lot before I wrote this review I can honestly state that both the Wi-Fi and Bluetooth are sub-standard. The Wi-Fi is prone to being dropped for no reason at all. For example, I have an Amazon Fire TV stick plugged into one of the HDMI ports of this et, so it is obviously in exactly the same position relative to the Wi-Fi router, yet the TV often drops the Wi-Fi connection when the Fire TV stick has no issues at all. This is surprising because the Fire TV stick is behind the TV and that undoubtedly blocks some portion of the Wi-Fi signal, yet it has a better Wi-Fi connection than the TV. Similarly, the Bluetooth is also troublesome, although it is a different issue. The trouble with the Bluetooth is that when I switch apps on the TV, the Bluetooth connection to my headphones often drops. I often have to re-pair my headphones every time I change apps. I find this unacceptable. The Fire TV stick plugged into the TV has no such issue.

The remote control unit is only fair. I like that it has voice commands and a light sensor to adjust the picture, but it is poor in several other regards. It has no backlight, so using it in a dark room is pretty much impossible – the buttons do not even glow in the dark like the remote for my AV receiver. The remote also has neither numbers, nor letters, so entering numbers or text into the TV is painfully slow. There are also no dedicated fast forward or rewind buttons.

Unlike some other brands like LG and Samsung, I found the technical documentation for this set to be quite good. The included instructions were basic, but clear and legible with good English grammar and spelling. If you want more advanced technical specs for this set, they are readily available online.

I use this TV with the Bravia Cam webcam. This is a webcam specifically made to be used with selected Bravia televisions. The Bravia Cam can, of course, be used as a webcam for video conferencing on the TV with Google Meet and other similar apps. The Bravia Cam also enables the TV to automatically adjust the picture for the room, and the sound for your seating position. The Bravia Cam also can put the TV into power saving mode when nobody is in front of the TV. The Bravia Cam also allows the TV to be controlled by hand gestures, although I found this feature to be very problematic. The real problem with the gesture control system is that it relies on the camera, and the camera needs light to function, so the whole system does not work in a darkened room. I find it ironic that the gesture control system does not work in the dark because the remote has no backlight and so it also does not work in the dark. So whether you wish to use the remote or the gesture control system, you will need to turn on some lights in order to control this television.

Overall, I think this is an excellent TV. It seems to me that picture quality and price would be the top criteria for most TV shoppers and in my opinion, there is no better picture quality for the price available out there. Combined with the great reputation of Sony for picture quality and reliability, I think this is an excellent television for the price. Of course there are better televisions out there, but they also come with a much higher price. This set is in the sweet spot where you get a really wonderful picture for a reasonable price. I give it five stars.

Customer image

5.0 out of 5 stars

Great picture quality. Poor wi-fi and bluetooth.

Reviewed in the United States on March 27, 2024


Review of Sony 65X90L TV.
If you go online and read the reviews of this set you will find that they are almost universally favorable and I wholeheartedly agree. First and foremost, this television has exceptional picture quality. It nearly matches the quality of OLED sets, but at a much better price. In addition to the better price, this TV is not susceptible to the burn-in and fading to which OLED sets are prone. Sony has always been famous for exceptional picture quality and this set will not disappoint. If you are like me and your main criteria for choosing a television are picture quality and price, then this is the ideal set for you since it is a great balance between quality and price – offering exceptional picture quality at at good price.

Of course, with any item there is room for improvement. After using this set quite a lot before I wrote this review I can honestly state that both the Wi-Fi and Bluetooth are sub-standard. The Wi-Fi is prone to being dropped for no reason at all. For example, I have an Amazon Fire TV stick plugged into one of the HDMI ports of this et, so it is obviously in exactly the same position relative to the Wi-Fi router, yet the TV often drops the Wi-Fi connection when the Fire TV stick has no issues at all. This is surprising because the Fire TV stick is behind the TV and that undoubtedly blocks some portion of the Wi-Fi signal, yet it has a better Wi-Fi connection than the TV. Similarly, the Bluetooth is also troublesome, although it is a different issue. The trouble with the Bluetooth is that when I switch apps on the TV, the Bluetooth connection to my headphones often drops. I often have to re-pair my headphones every time I change apps. I find this unacceptable. The Fire TV stick plugged into the TV has no such issue.

The remote control unit is only fair. I like that it has voice commands and a light sensor to adjust the picture, but it is poor in several other regards. It has no backlight, so using it in a dark room is pretty much impossible – the buttons do not even glow in the dark like the remote for my AV receiver. The remote also has neither numbers, nor letters, so entering numbers or text into the TV is painfully slow. There are also no dedicated fast forward or rewind buttons.

Unlike some other brands like LG and Samsung, I found the technical documentation for this set to be quite good. The included instructions were basic, but clear and legible with good English grammar and spelling. If you want more advanced technical specs for this set, they are readily available online.

I use this TV with the Bravia Cam webcam. This is a webcam specifically made to be used with selected Bravia televisions. The Bravia Cam can, of course, be used as a webcam for video conferencing on the TV with Google Meet and other similar apps. The Bravia Cam also enables the TV to automatically adjust the picture for the room, and the sound for your seating position. The Bravia Cam also can put the TV into power saving mode when nobody is in front of the TV. The Bravia Cam also allows the TV to be controlled by hand gestures, although I found this feature to be very problematic. The real problem with the gesture control system is that it relies on the camera, and the camera needs light to function, so the whole system does not work in a darkened room. I find it ironic that the gesture control system does not work in the dark because the remote has no backlight and so it also does not work in the dark. So whether you wish to use the remote or the gesture control system, you will need to turn on some lights in order to control this television.

Overall, I think this is an excellent TV. It seems to me that picture quality and price would be the top criteria for most TV shoppers and in my opinion, there is no better picture quality for the price available out there. Combined with the great reputation of Sony for picture quality and reliability, I think this is an excellent television for the price. Of course there are better televisions out there, but they also come with a much higher price. This set is in the sweet spot where you get a really wonderful picture for a reasonable price. I give it five stars.


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52 people found this helpful


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Reviewed in the United States on April 20, 2024

Size: 65Style: TV OnlyVerified Purchase

Decided to spend a little more on a Sony as I use my TV hooked up to a computer for gaming and YouTube and read Sony image processing is great for those. The picture is amazing, deep blacks, no haloing whatsoever, great vibrant color with a million different settings. I love how it handles motion with YouTube videos or gaming, I don’t think I could go back to a TV without sonys image processing. I love the google OS and smart tv interface, it boots fast and runs smoothly, no ads or anything intrusive. The original screen saver looks amazing with its landscape pictures. I use it for PC gaming typically at 1080p 120hz and it looks incredible, I’ve never used a display that performs anywhere near this level in gaming. Sound is surprisingly good, and I use it without anything external. The frame/case/stand feel ultra sturdy and premium. Bought it during Black Friday for $900 which was a bargain. After owning it I’d easily pay the $1200 normal price. No complaints.

Customer image

5.0 out of 5 stars

Love it

Reviewed in the United States on April 20, 2024


Decided to spend a little more on a Sony as I use my TV hooked up to a computer for gaming and YouTube and read Sony image processing is great for those. The picture is amazing, deep blacks, no haloing whatsoever, great vibrant color with a million different settings. I love how it handles motion with YouTube videos or gaming, I don’t think I could go back to a TV without sonys image processing. I love the google OS and smart tv interface, it boots fast and runs smoothly, no ads or anything intrusive. The original screen saver looks amazing with its landscape pictures. I use it for PC gaming typically at 1080p 120hz and it looks incredible, I’ve never used a display that performs anywhere near this level in gaming. Sound is surprisingly good, and I use it without anything external. The frame/case/stand feel ultra sturdy and premium. Bought it during Black Friday for $900 which was a bargain. After owning it I’d easily pay the $1200 normal price. No complaints.


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16 people found this helpful


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Reviewed in the United States on April 3, 2024

Size: 65Style: TV OnlyVerified Purchase

I spent 10 hours researching TVs and I always come back to this one. I love all Sony products. Been buying them for 35 years or more. The Sony Bravia TV is one of the best. I remember back in 2000 the original one. It was awesome. Lasted me 15 years. I then bought a Sony X85J for my bedroom in 2022. I love it so much that I now bought this one for my Man cave game/sports room. Today, I turned it on and calibrated it. WOW, can I say that the picture looks so much better than out of the box. Calibration took me 45 minutes. I found all the settings online. This TV is awesome!! It is well made, looks great. I even mounted it onto the wall stand myself. It weighs 55lbs with the bracket rails on it. Very easy to lift up yourself. I sit 7 feet Away so I get the wow effect. The picture is super sharp, crisp, clear. You can really see the colors pop out at your especially after my calibration that I used. Everything runs well. I love how Sony builds their TV’s. It is solid!! They definitely package them well. No issues with it. It was delivered one day early from Amazon. Great delivery service. They were very careful with the TV. They placed it in my garage. I can’t say enough about this TV. I highly recommend it to anyone who wants a great TV that looks like OLED without the OLED price. This is a very affordable TV. 65″ is awesome for my sports.

Customer image

5.0 out of 5 stars

WOW. Very impressive TV. Well made, great picture and sound. I love it.

Reviewed in the United States on April 3, 2024


I spent 10 hours researching TVs and I always come back to this one. I love all Sony products. Been buying them for 35 years or more. The Sony Bravia TV is one of the best. I remember back in 2000 the original one. It was awesome. Lasted me 15 years. I then bought a Sony X85J for my bedroom in 2022. I love it so much that I now bought this one for my Man cave game/sports room. Today, I turned it on and calibrated it. WOW, can I say that the picture looks so much better than out of the box. Calibration took me 45 minutes. I found all the settings online. This TV is awesome!! It is well made, looks great. I even mounted it onto the wall stand myself. It weighs 55lbs with the bracket rails on it. Very easy to lift up yourself. I sit 7 feet Away so I get the wow effect. The picture is super sharp, crisp, clear. You can really see the colors pop out at your especially after my calibration that I used. Everything runs well. I love how Sony builds their TV’s. It is solid!! They definitely package them well. No issues with it. It was delivered one day early from Amazon. Great delivery service. They were very careful with the TV. They placed it in my garage. I can’t say enough about this TV. I highly recommend it to anyone who wants a great TV that looks like OLED without the OLED price. This is a very affordable TV. 65″ is awesome for my sports.


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18 people found this helpful


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Top reviews from other countries

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Mark Griffin Laspiñas
5.0 out of 5 stars

Great TV!

Reviewed in Canada on July 23, 2024

Size: 75Style: TV OnlyVerified Purchase

Great TV! The picture is top of the line. The sound is okay but I use a soundbar. Great purchase and the delivery was fast. Thanks





Gabriel Alvarez Salmeron
5.0 out of 5 stars

Pantalla 4K Sony es mejor que otras marcas

Reviewed in Mexico on June 2, 2024

Size: 65Style: TV OnlyVerified Purchase

Solo por la tecnologia y la calidad de imagen yo prefiero Sony aunque no se tan barata como otras marcas

One person found this helpful


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stephane
5.0 out of 5 stars

Facile à utiliser

Reviewed in Canada on June 13, 2024

Size: 75Style: TV OnlyVerified Purchase

J’adore le produit et il est facile à faire fonctionner





SURY ALAN NUÑEZ REYES
5.0 out of 5 stars

Lo mejor

Reviewed in Mexico on February 9, 2024

Size: 65Style: TV OnlyVerified Purchase

Colores, brillo, calidad de material . Sony lo mejor

The fan is making a weird noise always
1.0 out of 5 stars

It doesn’t meet expectations

Reviewed in Saudi Arabia on June 27, 2024

Size: 65Style: TV OnlyVerified Purchase

Picture quality and the Google launcher are not as expected zero star


Important information

Visible screen diagonal

65" / 166 cm
HANDPICKED BY AMAZON: They did the research so you don’t have to.
LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
UNLEASH THE FULL POTENTIAL OF SURROUND SOUND: Hear cinema-style surround sound all around you with 360 Spatial Sound Mapping.
ROOM OPTIMIZED SOUND: Sound is auto calibrated to your room’s characteristics with Sound Field Optimization.
SOUND STRAIGHT FROM CINEMA: Supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced.

Customers say

Customers like the smart features of the TV, saying it has many cool features. They find the instructions basic, but clear and legible. They appreciate the quality of the picture, saying that it matches the quality OLED sets at a much better price. Customers also appreciate the value for money. However, some customers have reported that the screen arrived damaged.

AI-generated from the text of customer reviews

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Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR65X90L BRAVIA Theater Bar 8 Sound Bar
Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR65X90L BRAVIA Theater Bar 8 Sound Bar

Original price was: $2,299.98.Current price is: $2,096.00.

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